The headline of this post is what I thought to myself after I read this article from the NY Times.
To sum it up for you: Nestle is suing CytoSport, the makers of the athletic drink Muscle Milk, for marketing a product as “milk” when it does not actually contain milk as an ingredient. CytoSport is fighting back on the grounds that they are creating an analogy to “a mother’s milk”. Is it just me, or is that kinda gross being that we’re not infants?
The article goes on to reveal that CytoSport itself has brought suits against competitors who’ve attempted to enter the market with “milk” in their product name, and won.
yes, they are crying over it
To be honest, I don’t really care who wins the suit. What I’d like to point out is that as consumers we should be very aware of who is controlling the markets we depend on and what do they want us to believe. And in the niche market of athletes, we are perhaps even more susceptible to claims, names, and poka dots.
Has anyone drank Muscle Milk before? Did you think there was milk in? Do you care that there actually isn’t? Did your muscles get bigger? Did CytoSport smackdown smaller guys for using the word milk even when it was relevent? Are these questions too aggressive? Holy milk, batman! I don’t know and I’m sure you don’t either.
I’m not surprised though. I work in advertising, and this is how it goes.
I recently published a post about my ignorance in refueling after my morning runs (you can check it out here). The solution I’ve been going with is a cup of skim milk with a scoop of Jay Robb brand whey protein powder. I do feel better after I drink it, and throughout the day, but I actually couldn’t tell you if it’s the milk itself, or if the JayRobb protein powder is the real catalyst. A clear example of me falling for the claims of recovery and strength through a manmade powder concoction that tastes like vanilla.
I wonder if JayRobb battled Nestle too? More importantly, yes, I do believe my arms will look like Mr. Robb’s in 2 weeks if I stay dedicated and follow the Jay Robb plan and hop one foot every night for an hour.